Thomas Brewton, who sees a liberal elite socialist conspiracy around every corner, contributes a particularly wacky piece this week, in which he argues that the New York Times is complicit in "state-planning" because it is advocating mandated higher fuel efficiency standards for cars (otherwise known as the CAFE standards).
Ignoring the communist conspiratorial aspects of his polemic, we can focus on the fundamental paradox of his argument. He is saying that the government should not mandate more fuel-efficient cars because to do so will hurt US auto manufacturing, because US auto manufacturing cannot, it seems, produce a competitive fuel-efficient car.
He says: "Even if you were to agree with the Times about forcing production of more hybrid cars, what do you say to the remaining workers in General Motors, Ford, and Chrysler who will lose their jobs as those companies go bankrupt? At the moment, GM and Ford in particular are struggling to avoid bankruptcy because of crippling labor agreements forced upon them with Federal support and complicity by the 1935 Wagner Labor Act. They are selling off divisions just to raise enough cash to stay alive. And they don’t have competitive hybrid cars."
Come on, Thomas. Japanese cars have been the #1, #2, and #3 selling cars for years. (The Toyota Camry has been #1 for the last 4 years and 8 of the last 9 years). Toyota, Honda, and Subaru have topped the reliability scales for similar lengths of time.
Here's a quote from Forbes Magazine about well-selling cars:
"The Taurus and the Impala [by Ford and Chevy, respectively] still make the top ten, even though they lag way behind Camry and Accord in terms of build quality, reliability and the level of features in the cars. One reason the Taurus and Impala sell so well is that a large percentage of them are sold with deep discounts to fleets such as rental car agencies. According to a recent report from Merrill Lynch, in the second quarter of 2004, the American automakers' fleet sales as a percentage of total sales was 27.8%. The Japanese cars have a much higher percentage of cars sold for private use, meaning that the imports generate better per-car profits.
Another reason for the popularity of the American cars is the fact that they come with thousands of dollars in rebates and cut-rate financing, and the Japanese dealerships aren't nearly as generous. The same is true for the Dodge Caravan; it is nowhere near as nice as the Toyota Sienna and Honda Odyssey minivans, but it often comes with hefty incentives. Siennas, on the other hand, can sell for close to $40,000 without much in the way of incentives, if anything."
Meanwhile, Japanese car companies have unveiled at least 4 [well-selling] models of hybrid cars in the last 3 years. Detroit has released only one.
In other words, I don't blame Detroit's problems on onerous labor agreements. I blame it on the fact that they aren't producing cars that people want to buy. And in our capitalist system, aren't companies that can't sell supposed to go out of business? Brewton, though, wants to protect US auto manufacturing by keeping standards low.
Despite its silliness, though, I think the article does bring up a good point about the role of government vis-a-vis gasoline prices and fuel consumption. Yesterday, I argued for conservation and higher CAFE standards--governmental measures. Anonymous, though, responded that we should let the market decide, and that a price of $5/gallon will produce the results we want.
Anonymous's argument is predicated on a high price elasticity for gasoline, which begs the obvious question: what is the price elasticity for gasoline? Economists agree that in the short term, the elasticity is zero (or, 0.05 in one study). People will not immediately change their behavior if the price of gas goes up. It's easy to see why. Cars and houses, for instance, are major purchases that one does not change lightly. But what about in the long term? A Federal Trade Commission report stated "Estimates of long-run consumer demand elasticity suggest that a 10 percent price increase will result in only a 6 percent decrease in consumption." Is that enough to make a difference? I don't know.
The Congressional Budget Office produced a report in 2003 that analyzed CAFE standards against price increases (though the CBO looked at a tax for increasing the price). The study concluded that CAFE standards would increase the price of autos, thus decreasing the number of autos sold. But it estimated that raising the standards by 3.8 mpg, overall fuel consumption for light trucks would decrease by 15% and for passengers cars by 10% (total fleet by 12%). If we use the FTC's elasticity of -0.6, then the per-gallon price of gasoline would have to increase by 20%. Taking today's prices ($2.93/gallon), the increase would be $3.51/gallon. So it looks like Anonymous is right. A $5/gallon price would reduce fuel consumption by 42%, more than CAFE standards would.